In order to highlight an innovative new Android TV streaming device, Nvidia worked with GAME stores to promote its simple yet stylish design through touch and visibility.

The display needed to reflect this simplicity, intending to capture an already aware customer base keen to see and feel the device prior to buying. With this in mind, no information or instructions on use were required.

The final option was chosen because the device, controller and remote could be fully accessed without being removed while the black and white finishes, with green highlights, reinforced quality and clarity associated with the Nvidia brand.

All displays were manufactured and fully assembled at Displaymode so were ready for positioning in store straight from the box. Distributed to France, Germany and throughout the UK, these displays were a new direction for Nvidia proving that less is more and reflected in increased sales.