Posted: 28 March 2017
Point-of-purchase (POP) displays represent one of the best marketing investments you can make. In a nutshell, POP display solutions can help you maximise the visibility of your merchandise, boost brand awareness and, ultimately, increase sales.
But when retail display solutions aren’t designed, manufactured and assembled correctly, they can have the opposite effect to that intended. As a result, your customers may choose other stores or brands over yours, meaning that your revenues and profits could be whittled away by your competitors.
In this context, being aware of the prominent challenges POP display designers and manufacturers face can be a big help to any retailer or brand who wants to make the most of his or her marketing budget. One way to avoid getting display solutions of questionable quality, which may not last nor fit the purpose intended, is to learn what it takes to create the right bespoke displays for your store.
Below, you can find a few helpful tips you should consider before ordering your first POP displays.
Having a full-scale prototype designed is important because it gives you the confirmation—and also the peace of mind—that your design can actually be built. In addition to getting the opportunity to assess the aesthetics, functionality, and suitability of materials, prototyping will allow you to inexpensively and rapidly realise concepts beyond virtual visualisation. This way, you can better understand the look and feel of your designs, identify problems and find relevant solutions to finally build perfect POP displays that you’ll be proud to show off.
A few additional benefits of prototyping include:
When it comes to display functionality, many retailers fail to set up and install displays correctly. You’ve also probably seen improperly installed POP displays, which are frequently bent, crooked, missing pieces, or hanging at awkward angles. One way to get the setup and installation of various display solutions right is to train your employees properly.
Additionally, to get the creative and functional in-store displays you’re looking for, enough time and careful consideration should be given to the project brief, design phase, manufacturing drawings, material selection, prototyping, production and quality control.
Giving real thought to these stages is particularly important for time sensitive projects, such as those associated with trade shows or opening events. Because of time constraints, you may not have the time to do the job twice.
Although many manufacturers and suppliers may entice you with eye-catching display solutions, the quality of materials and execution play a critical role in ensuring that they’re also built to last.
To avoid ending up with low-quality display solutions, you should:
If you’re looking for custom POS and POP displays, one of the best decisions you can make is to let DisplayMode design and produce your next retail display solutions. Not only are our products made from the finest materials; our experienced professionals are also able to address and resolve any issues that may arise during the planning, design, prototyping and production phase, before they escalate into major problems.
For more information about manufacturing POP, our products and services, please don’t hesitate to get in touch with us by calling +44 (0) 1536 460805 or emailing email@example.com.