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You need to be aware of manufacturing pitfalls in Point of Purchase (POP) displays

Posted: 28 March 2017

A Little Bit of Knowledge Can Help You Get the Best from Your POP

Point-of-purchase (POP) displays represent one of the best marketing investments you can make. In a nutshell, POP display solutions can help you maximise the visibility of your merchandise, boost brand awareness and, ultimately, increase sales.

But when retail display solutions aren’t designed, manufactured and assembled correctly, they can have the opposite effect to that intended. As a result, your customers may choose other stores or brands over yours, meaning that your revenues and profits could be whittled away by your competitors.

In this context, being aware of the prominent challenges POP display designers and manufacturers face can be a big help to any retailer or brand who wants to make the most of his or her marketing budget. One way to avoid getting display solutions of questionable quality, which may not last nor fit the purpose intended, is to learn what it takes to create the right bespoke displays for your store.

Below, you can find a few helpful tips you should consider before ordering your first POP displays.

Have a Prototype Designed

Having a full-scale prototype designed is important because it gives you the confirmation—and also the peace of mind—that your design can actually be built. In addition to getting the opportunity to assess the aesthetics, functionality, and suitability of materials, prototyping will allow you to inexpensively and rapidly realise concepts beyond virtual visualisation. This way, you can better understand the look and feel of your designs, identify problems and find relevant solutions to finally build perfect POP displays that you’ll be proud to show off.

A few additional benefits of prototyping include:

  • The ability to customise the design – Having a prototype will allow you to check not only if the display fits the location where you intend to place it but also if it goes well with the other elements in your store. Making all the changes necessary prior to full production will save you a lot of time and money.
  • Ensuring the right material quality – Some suppliers may use materials that aren’t suitable, compromising the quality of the display. As an example, the use of unsuitable materials can cause displays to fade or get damaged easily as a result of ordinary use.
  • Addressing durability concerns – This is crucial because you want your product to last. Using a supplier that does a comprehensive design brief—which includes the intended use of the product, strength requirements and the lifetime expected—will be beneficial. Also, you want to know if the display will require maintenance and cleaning.

Train Your Employees to Assemble and Install POP Displays Correctly

When it comes to display functionality, many retailers fail to set up and install displays correctly. You’ve also probably seen improperly installed POP displays, which are frequently bent, crooked, missing pieces, or hanging at awkward angles. One way to get the setup and installation of various display solutions right is to train your employees properly.

Additionally, to get the creative and functional in-store displays you’re looking for, enough time and careful consideration should be given to the project brief, design phase, manufacturing drawings, material selection, prototyping, production and quality control.

Giving real thought to these stages is particularly important for time sensitive projects, such as those associated with trade shows or opening events. Because of time constraints, you may not have the time to do the job twice.

A Few Final Thoughts on Manufacturing POP

Although many manufacturers and suppliers may entice you with eye-catching display solutions, the quality of materials and execution play a critical role in ensuring that they’re also built to last.

To avoid ending up with low-quality display solutions, you should:

  • Choose local POS and POP display solution providers. Face-to-face meetings with suppliers can help you prevent misunderstandings that could easily lead to errors, delays and extra costs. All these may have negative consequences on both your bottom line and store reputation.
  • Ensure the displays are sized correctly for the use intended and enquire about the quality of the materials used. The higher the quality, the longer the service life of the display solutions will be.
  • Select a reputable retail display manufacturing company, which has a proven track record of success. Only such a company will be able to design and build the retail displays you need and which can easily stand the test of time.

If you’re looking for custom POS and POP displays, one of the best decisions you can make is to let DisplayMode design and produce your next retail display solutions. Not only are our products made from the finest materials; our experienced professionals are also able to address and resolve any issues that may arise during the planning, design, prototyping and production phase, before they escalate into major problems.

For more information about manufacturing POP, our products and services, please don’t hesitate to get in touch with us by calling +44 (0) 1536 460805 or emailing contact@displaymode.co.uk.

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