How to Increase Retail Sales with a Simple Graphic Holder Display

Bookmark this blog. We bring together a number of resources and images to inspire you. Graphic holders, such as the Reflex, do not cost the earth and are indeed very versatile. All you need is a few ideas, read on for some high street examples.

Simple and Clear Messages Help

simple clear messages for retail sales with reflex graphics holder — Clear offer. No confusion

Studies continue to show that a key to converting sales is a simple and clear message. Read our blog that explores this subject on clear messaging.

Message Consistency

Presenting a brand consistently makes it 3 to 4 times more likely to be recognised. Done well, this consistent branding effort can lead to a 23% revenue increase. Read the blog on message consistency.

The following images tell a story from the shop department to the rail and then finally to the product. Hat tip to Matalan for this clever usage of in-store communication.

Attract attention from a distance

image consistency for products — Follow the messaging to the rails

in-store message consistency — Tie the rail and product together with consistent messaging

message consistency in-store — All working together in harmony

message consistency — All angles covered

message consistency education — Educate the customer. Help them understand.

And oh, to make this really work, start the messaging before people visit your store.

Make Suggestions to Help Customers

Try to build up a mental image inside the customer’s mind on how the products could be used or worn. Give them ideas to spark a desire.

eoa integrated sales — The solution is at hand

sell the idea of product combination — Now sell the idea

Tell People What’s New

Pricing, Discounts and Deals

2 for offers — Clear indication on how to find the offers

sales deals — Know the deal and sell more

not all deals — Not everything has to be discounted. Draw people in.

Reflex Graphic Holders

With a little bit of imagination, you can help your shoppers navigate your store to find the products and deals that will help generate sales. Browse our catalogue and order a free sample box to discover the proven power of the Reflex Graphic Holder.

DisplayMode Reflex Brochure UK v3