Posted: 29 June 2017
The modern marketplace has become more environmentally friendly. Some examples of this include the success of green bonds in the market, the increased use of renewable energy, and to close on a more familiar note recycling rates in the UK are 44.3 percent as of 2015. Environmentalism has become a part of several industries as green businesses grow and expand. This focus on environmentalism has further filtered down into the traditional marketplace with a greater focus on natural products, organics, and the like. This has lead to companies not only producing environmentally friends good and services but also designing marketing campaigns around these concepts. One of the best ways to match your design concepts with environmentally friendly products is to take inspiration directly from nature.
With 'green' products becoming a key part of the market it's important to understand how to design POS and POP around them. When discussing nature based designs with clients there are several ways you can frame such a discussion. If a client is selling a product that is considered green, eco-friendly, organic, or any related product then drawing from nature as a design concept for both POS displays and overall product marketing can be a very effective strategy.
When discussing POS or POP display ideas remember green marketing and design is a concept going over a decade. Environmentally friendly products are a well-established part of the marketplace and a very successful one. From a design, perspective discuss with a client how natural designs thematically make sense of their products and promote what it's about increasing customer interest.
The natural world offers a wealth inspiration you can draw upon for design concepts and ideas.
Lastly, don’t forget to draw on other fields that make use of natural designs as many of these ideas can be modified for sales and marketing.
As the above shows, natural designs are an important part of current marketing and sale display designs. Finding inspiration can be difficult that’s why outside viewpoints are so important. Our newsletter explores popular design trends, gives valuable hints, and talks about best practice for design in the POP / POS display industry.