To develop and manufacture bespoke cabinets to display Winsor and Newton products in leading art and graphic shops in the UK and internationally. The design must provide clear and logical merchandising and provide a modern and fresh feel for the Winsor and Newton brand.
Each modular cabinet has a laminated MDF structure with acrylic and PETg dividers. Hinged doors were injection moulded which allowed our designers to create a pocket for graphic cards to the front. Selecting product is now very much a visual experience.
Our design team worked closely with Colart designing and developing a modular system for each product type. Innovative merchandising cells were created with distinctive areas for communication and promotion.
The joinery based project was manufactured in-house by our skilled craftsmen. LED lighting was used in the illuminated product information areas and the logos were also lit from behind to create maximum brand awareness.
Our in-house fabrication services allow us to go from concept to finished piece all in one place :