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DisplayMode

WINSOR AND NEWTON

WALL BAY MERCHANDISING SYSTEM

Displaymode worked closely with Col Art to create a contemporary wall bay system for leading Art & Graphic stores to merchandise Winsor & Newton products.

1. The Brief

To develop and manufacture bespoke cabinets to display Winsor and Newton products in leading art and graphic shops in the UK and internationally. The design must provide clear and logical merchandising and provide a modern and fresh feel for the Winsor and Newton brand.

3. THE ENGINEERING

Each modular cabinet has a laminated MDF structure with acrylic and PETg dividers. Hinged doors were injection moulded which allowed our designers to create a pocket for graphic cards to the front. Selecting product is now very much a visual experience.

2. THE SOLUTION

Our design team worked closely with Colart designing and developing a modular system for each product type. Innovative merchandising cells were created with distinctive areas for communication and promotion.

4. THE MANUFACTURE

The joinery based project was manufactured in-house by our skilled craftsmen. LED lighting was used in the illuminated product information areas and the logos were also lit from behind to create maximum brand awareness.

PRODUCTION METHODS

Our in-house fabrication services allow us to go from concept to finished piece all in one place :

Winsor and Newton

CNC Machining
Winsor and Newton

Joinery
Winsor and Newton

Plastic Fabrication
Winsor and Newton

Printing

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