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DisplayMode

IT7 AUDIO

SHOP-IN-SHOP SELFRIDGES UNIT

Displaymode created this striking interactive unit for IT7 Audio. The unit can demonstrate a wide variety of products, customers can listen to music and evaluate the quality of each style.

1. The Brief

To design and manufacture a shop-in-shop unit to launch a new product range for IT7 Audio headphones. The unit will be installed in Selfridges so must have strong visual appeal and interactivity.

3. THE ENGINEERING

The unit was a high quality joinery item with a laminated and spray painted body frame, with integrated acrylic components, LED lighting and sound generators for the headphones.

2. THE SOLUTION

Our designers created a bold design with strong geometric shapes that created maximum theatre and brand awareness. Lighting and interactivity were used to draw in new customers and increase shopping time.

4. THE MANUFACTURE

Displaymode built these units in-house, in component stages. Once the main frame parts were finished and sprayed, then the assembly teams built each segment prior to packing in crates.

PRODUCTION METHODS

Our in-house fabrication services allow us to go from concept to finished piece all in one place :

IT7 Audio

Assembly
IT7 Audio

CNC Machining
IT7 Audio

Joinery
IT7 Audio

Spray Painting