To create a cardboard promotional unit to display Head & Shoulders products in chemist outlets. The unit must clearly communicate the brand and be easily identified by customers.
Our development designers engineered the unit with a corrugated cardboard structure for strength and then wrapped the unit in a printed PVC for greater longevity in store. A vacuum formed base was also added to prevent damage from store cleaning.
Displaymode’s concept team designed the unit to look like the bottled product, making the unit highly recognisable in store, and in turn creating plenty of room for key communication and imagery.
The inner corrugated structure was die cut out and assembled, with the printed PVC wrapping glued into position prior to being boxed for national distribution.
Our in-house fabrication services allow us to go from concept to finished piece all in one place :