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DisplayMode

HEAD AND SHOULDERS

CARDBOARD PROMOTIONAL SHIPPER

Displaymode designed and manufactured this cardboard promotional unit for Head & Shoulders shampoo. The shape of the unit was a close representation of the bottle to give a powerful image in store.

1. The Brief

To create a cardboard promotional unit to display Head & Shoulders products in chemist outlets. The unit must clearly communicate the brand and be easily identified by customers.

3. THE ENGINEERING

Our development designers engineered the unit with a corrugated cardboard structure for strength and then wrapped the unit in a printed PVC for greater longevity in store. A vacuum formed base was also added to prevent damage from store cleaning.

2. THE SOLUTION

Displaymode’s concept team designed the unit to look like the bottled product, making the unit highly recognisable in store, and in turn creating plenty of room for key communication and imagery.

4. THE MANUFACTURE

The inner corrugated structure was die cut out and assembled, with the printed PVC wrapping glued into position prior to being boxed for national distribution.

PRODUCTION METHODS

Our in-house fabrication services allow us to go from concept to finished piece all in one place :

Head and Shoulders

Assembly
Head and Shoulders

Plastic Fabrication
Head and Shoulders

Printing
Head and Shoulders

Vacuum Forming