Posted: 1 August 2017
Whether you’re looking for retail design services, POS display solutions or marketing consultants, teaming up with experienced professionals is essential in order to take your business from where it is to where you want it to be.
Although the experience accumulated in a particular field cannot guarantee results, a professional who runs a successful business definitely has the requisite aptitudes along with the educational, managerial and industry experience to help you succeed as well. Otherwise, his or her success wouldn’t have been possible.
Throughout my professional journey, one thing I’ve realised is that experience represents much more than a way to mark the passage of time.
Experience is an amazingly powerful tool that professionals can combine with their expertise, commitment, lifelong learning, ideas, wisdom, and even personal values, intuition, and beliefs in order to provide an unparalleled insight into today’s highly competitive marketplace, business performance, strategic marketing, financial planning, shopping journeys, and customer interaction activities.
Many professionals get the chance to work with different companies that operate in a wide range of niche markets. Therefore, they see a lot of things, encounter many challenges, and learn how to come up with solutions to address different problems.
But only the best ones consider professional development an ongoing process, which combines lifelong learning with a “hands-on training” that never ends. After all, experience is based on the constant expansion of knowledge and skills through learning—which promotes personal development and professional success—and not on doing the same practical stuff over and over again.
In fact, lifelong learning is what helps the best professionals to take their mind to new frontiers of knowledge, expand their horizons, and develop the strategic, tactical, and operational thinking they need in order to achieve success in any field.
As the amount of information is increasing every day, professionals need to dedicate themselves to learning and enhance their knowledge and skills continuously if they want not just to keep up but to get ahead in every aspect of their lives.
Therefore, ongoing practical “training” and lifelong learning are two critical elements that can help business professionals to perfect themselves in what they do. But here, we need to make an important distinction: the best professionals perfect themselves not only in what they want to achieve or provide but also in putting themselves in people’s shoes and understanding what customers want. This aspect is very important, as it represents the basis for sound decision-making.
The most experienced pros also know how to convert their internal resources into external resources in order to come up with innovative, unique, effective and lucrative solutions to different problems. Additionally, “a real breadth of experience” is what motivates professionals to commit to the goal of making a difference in people’s lives.
Considering all these, partnering with experienced pros is a sure-fire way to achieve success, despite any challenges or obstacles you might encounter along the way.
On a side note, extensive experience is what has turned professionals like Seth Godin and Leon Edwards into pioneers across the marketing landscape. Looking at them, we can draw one conclusion: it’s not just about how much experience a professional has; it’s also about how much of that experience he or she has turned into wisdom and put into practice.
When looking for the best professionals, it all comes down to their ability to build on their experience, embrace different perspectives and analyse things from different angles so that they “can bring an edge to your business”, as Leon Edwards said. With such a professional by your side, you’ll be able not only to really understand your customers but also create and deliver added value.
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