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Regatta

Shoe Confidence Piece

To showcase the intricate design and construction of the
walking boot by Regatta, thus inspiring confidence to both
product and brand.

1. The Brief

To design a shoe display that gives confidence to consumers by showcasing the construction and design of the product. It is key to somehow explode the product and demonstrate parts.

3. THE ENGINEERING

Whilst the main body and components are mostly acrylic, we used a hidden metal spine within the rear of the unit with welded metal blades to support the individual product components.

2. THE DESIGN SOLUTION

By accessing the shoe components prior to final assembly, we decided to create a method to support each part with minimal fixings, so the parts seem to float. We then encased the whole assembly to both protect and add a sense of importance.

4. THE MANUFACTURE

We created the large acrylic curve on our wide ceramic heating table. Components were laser cut and line bent and bonded to the inner steel skeleton. Lettering and logos were screen printed