We start by digesting your brand guidelines and experiencing your stores or products. Our designers like to be conscious of your brand’s history and get a sense of your future direction. We explore the marketing successes you have had to date and try to grasp what has worked well in the past in terms of display and communication. If necessary we will advise more detailed in-store research to track and monitor shoppers behaviour. We can also organise eye tracking research for more complex shopping systems.
By looking at how your customers shop and their journey in store we can accurately predict the best mechanisms for design and communication. We look at how your competitors are promoting their products or services and insure that our ideas and concepts are ahead of the game. We look carefully at environmental issues and traffic flow to maximise the impact of our displays. Our after care team can also work with retailers to accurately record sales data and provide statistics on compliance and performance.