Following our brand, product, store and customer research, our design team will explore materials and build methods. We will look closely at ergonomics, colour and communication, exploring ideas and product planograms. The creative designers work with both development designers and graphic designers before refining ideas and schemes. Concepts are initially explored with hand sketches and marker pens before being fully rendered in 3D.
Our designers work with clients in 33 countries and have a wide pool of trend and design data. We carefully watch the global market for retail and product changes. The team have access to a wide library bank of materials and finishes and tailor concepts to clients budgets. From the concept stage our creative staff will begin to consider packaging, usability in store, longevity, and compliance to make sure all our designs are fit for purpose.