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What Can Apple Teach Us About Product Displays?

Posted: 24 January 2017

Imagine a freezing Sunday morning in Birmingham, the time is 10:58. All large shops in the UK do not open until 11am due to Sunday trading laws. This is January, the sales are pretty much over, whatever spare cash people had after Christmas has been spent. And yet there is a long line of people waiting to get into the Apple store. I have not done a scientific study of Apple shops on a Sunday morning, but I can tell you that this scene was repeated two weeks prior in Solihull.

Being in the POS industry I was very curious to find out how they presented their products. See the images below.

No Prices

I was not the buyer on this day, but my other half was. In summary, this was my experience and feelings as I observed the goings on around me.

  • No prices anywhere – that’s confidence for you, they know their customers
  • Minimalist – no text (apart from the product logos)
  • Was I in an art gallery?
  • Quality
  • Plenty of friendly staff to help answer questions
  • The sales people took their time with us
  • We were treated with respect

Great help from a member of staff

Don’t just take my sentiments on the Apple “way”.

Phillip Holloway looks at the London Apple Store in Regent Street via his vlog in the article “Apple Delivers Us The Forum”: https://www.linkedin.com/pulse/apple-delivers-us-forum-phillip-holloway

Jim Dalrymple provides a perspective from San Francisco: http://www.loopinsight.com/2016/05/19/my-thoughts-on-apples-new-retail-store-strategy/

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